Mass Culture Hijacking

By Michael F. Duggan

With twenty battle stars, the USS Enterprise is the most highly decorated U.S. warship of the Second World War. Many, perhaps most, Americans associate its name with a fictional spaceship. Between 57 million and 97 million people are estimated to have died in the World Wars, and yet many, perhaps most, Americans associate the term stormtrooper with fictional, anonymous soldiers from the Star Wars franchise. Rocky Marciano was the only undefeated world heavyweight boxing champion winning 49 out of 49 fights, 43 by knockout, and was never fought to a draw. And yet most Americans associate the name with a fictional fighter played by Sylvester Stallone.

Donatello, Leonardo, Michelangelo, and Raphael were among the front row of Renaissance painters. Except for art and art history majors, a generation or two of Americans associate these names with anthropomorphized cartoon turtles. In terms of volume, the Amazon is the largest river on Earth and its basin is the most biologically diverse region of the planets. And yet a simple Google search of “Amazon” did not provide a single result for the river and its basin among the top 20 hits. A result for a WWF site the Amazon came in at 21.

I will let these observations speak for themselves.